I have recently teamed up with online wine retailer, Winedirect.co.uk, to help them launch Winedirect TV. A number of the larger wine retailers such as Majestic, Bibendum and Slurp are all using videos on their websites and on YouTube to good effect to engage with potential customers (and especially a younger generation of wine drinkers).
As wine geek and social media guru, Gary Vaynerchuk, has shown in the US (read more about Gary here), video reviews can be a very useful sales tool, as well as giving customers an opportunity to learn more about the wine they are thinking about buying from the comfort of their own homes.
So, the idea behind WinedirectTV - which will feature videos of myself and Winedirect’s Helen Tate – is to carry out wine reviews, winemaker interviews, give tips about wine regions and lots of other stuff. Essentially, the idea is to give potential customers a better idea of the wine they are considering buying by giving them informative and relevant information which is delivered in a fun and approachable manner.
Naturally, the first few videos that I shot for WinedirectTV were Rieslings, so over the coming weeks I will share these videos with you on The Riesling Revolutionary.
And what better way to get the ball rolling than with the 2008 Pegasus Bay Riesling from the Waipara growing region in New Zealand. This is a dry, complex white wine that really pushes the boundaries. I hope you enjoy the review!
p.s. any feedback, good or bad, on my videos is very welcome! You can leave comments below or also on The Riesling Revolutionary’s Facebook page. Cheers!