After a really successful campaign in the US (you can read about it here), 31 Days of German Riesling was launched just a few days ago for the first time here in the UK.
The idea behind the campaign is for selected restaurants and retailers throughout the country to team up and promote Riesling wines for the month of July.
If you ask most sommeliers or wine professionals for their favourite white grape variety, they will usually answer: Riesling! But in the UK, most wine drinkers still associate Riesling with cheap and sweet German wine from the 1980s.
So, 31 Days of German Riesling is a great opportunity to get the word out there about Riesling and explain to people that the Germans are producing some really world class dry Rieslings which have character and originality.
You can check out which of your local retailers and restaurants are involved in 31 Days of German Riesling here.
There will be more to follow from me as the month continues as I will be doing various things to drive the Revolution forward. But, in the meantime, I know with your support we can convert some of those Chardonnay and Sauvignon Blanc drinkers to the charms of German Riesling!